When it comes to “waiting on hold”, studies have shown that only 43% of consumers are willing to wait for longer than a minute, 39% for longer than five minutes, and only 18% for longer than ten—meaning that 57% of consumers will hang-up if their call is not answered by a live individual in less than 60 seconds. And failing to plan for high call volume or fix long wait times could present businesses with a number of challenges, including lost sales and reduced customer loyalty.
