3CLogic's Contact Center Blog

AI suddenly seems unavoidable — sweeping into every sector of our lives from, ostensibly, out of nowhere. But in reality, businesses, have been leveraging applications of AI for years:

Despite all the advancements in technology over the past few decades, most of today’s customers are going to pick up the phone to get in touch with businesses for support. In fact, 76% of customers say that phone is their preferred channel of communication when they have a customer service need. For many, it remains the easiest way to find a resolution. 

Even as CX technology advances – from automations to AI – at the end of the day, customers still want one thing: quality, personalized service experiences. No matter the form of communication offered, whether it be self-service, SMS, digital channels, or phone conversations with a service rep, organizations that are able to consistently deliver exceptional personalized experiences across channels will retain an immense competitive advantage. 

We live in an era of ever-increasing communication and ever-increasing communication tools. In the span of five minutes, we can now shoot off an email, reply to a Slack message, and return a text – all without batting an eye. While these tools certainly have their place in today’s world, the fact remains that phone calls are a central communication method for businesses of all sizes

Midway through 2022, management software giant SAP released the next generation of its business intelligence CRM software, SAP Service Cloud. According to SAP’s release announcement, the new “intelligent SAP Service Cloud revolutionizes customer service by delivering meaningful customer connections throughout a customer life cycle.”