Per a recent Gartner report, key trends shaping customer service leadership in 2025 include an increased reliance on technology, growing acceptance of AI, and a shift toward delivering value and growth over efficiency alone.1 In response to the rising demand for centralized CX platforms, 3CLogic has achieved Advanced Platform status in the ServiceNow Build Partner Program for the second consecutive year. As the only Contact Center as a Service (CCaaS) solution to reach the status, 3CLogic's recognition underscores its commitment to innovation and seamless integration with ServiceNow's digital workflow automation ecosystem, enabling businesses to modernize and enhance customer service operations.
What is the ServiceNow Build Program?
The ServiceNow Build Program is designed for independent software vendors (ISVs), technology partners, and developers looking to build applications on the ServiceNow platform. The program provides tools, resources, and support to create robust offerings that integrate seamlessly with ServiceNow’s existing capabilities. Participants can build solutions for various use cases, from IT service management (ITSM) to HR Service Delivery (HRSD) to CRM and Industry Workflow automation.
The program consists of different tiers, with the Advanced Platform status being one of the most prestigious. Partners are evaluated based on their commitment and achievements within three core areas over a twelve-month rolling period:
- Competency: The partner’s ability to provide market value through deep ServiceNow expertise and knowledge. Highly skilled organizations have ServiceNow-certified employees who can quickly and efficiently navigate the platform’s functions and actions.
- Capabilities: The partner’s ability to demonstrate reliability and ServiceNow integration expertise through a proven record of successful implementations. A strong track record in this category indicates a partner’s ability to deliver high-quality support and solutions.
-
Customer success: The partner’s ability to deliver exceptional customer experiences and showcase entrepreneurial performance, ensuring customers see a considerable return on their investment. A partner ranked highly in this category has a unique competency to work closely with customers to proactively solve for evolving needs and requirements.
What does it take to achieve Advanced Platform status?
Reaching Advanced Platform status within the ServiceNow Build Program is no small feat. With a rigorous validation process and ongoing commitment to excellence, 3CLogic remains the sole contact center solution to achieve and maintain the status to-date. Key highlights of any offering reaching the designation include:
- Deep native integration: integrations must be built using native ServiceNow capabilities, ensuring seamless compatibility and an optimized user experience.
- Certified application: The solution must undergo ServiceNow’s stringent certification process, which includes security and performance reviews.
- Proven market traction: The offering maintains active, successful deployments with customers and showcases its ability to solve real-world challenges.
- Ongoing compliance and support: Continuous updates, security patches, and customer support to ensure long-term reliability.
- Commitment to innovation: Advanced Platform partners are expected to leverage the latest ServiceNow advancements and maintain best practices for ongoing solution development.
Why should customers care about Advanced Platform status?
For prospective customers evaluating ServiceNow applications, Advanced Platform status serves as a critical indicator of reliability and quality. The status signifies a commitment to transformational strategies that create modern, customer-first experiences. Here’s why it matter
- Seamless integration: Applications with this status offer a frictionless experience within the ServiceNow ecosystem, reducing compatibility issues and implementation headaches. The seamless integration lowers operational costs while improving service quality and speed.
- Enterprise-grade security: Certified solutions meet ServiceNow’s rigorous security and compliance standards, ensuring data protection and risk mitigation. Partners such as 3CLogic provide customers with peace of mind, knowing that their data is stored safely while optimizing customer experience.
- Proven effectiveness: These applications have demonstrated value in real-world deployments, minimizing the risk of investing in unproven solutions. With numerous customer success stories, Advanced Platform partners are trusted in helping businesses transform service delivery.
- Future-proofing: Partners with Advanced Platform status continuously innovate, meaning their solutions evolve alongside ServiceNow’s updates and new features. As an Advanced Platform partner, 3CLogic remains committed to advancing its capabilities and meeting the service demands of modern enterprises — today and tomorrow.
Conclusion
The ServiceNow Build Program is a valuable initiative that fosters innovation and ensures customers have access to high-quality applications tailored to their needs. Achieving Advanced Platform status is a strong testament to an application’s reliability, performance, and seamless integration within the ServiceNow environment. For businesses looking to optimize their digital workflows, choosing an Advanced Platform-certified solution, such as 3CLogic, can provide confidence in long-term success and efficiency.
