Cold calling has always been a classic sales technique, but what keeps it current is it’s ability to adapt and advance. In the past, a sales person would greet a stranger, read from a script, and try to sound charming. Their methods were limited to door-to-door selling and basic phone calls. With the number of door-to-door sales people down from 33,000 people in 2000 to fewer than 7,000 in 2010, one would expect the same thing to happen to cold calling via the telephone, but such a rapid decrease has not been the case. And this is largely due to the fact that new and more advanced technology that has been made available for call centers. Let’s check out 4 advancements that have enabled cold calling to remain a modern sales prospecting strategy.
