It’s no secret that sales prospecting can be a difficult task—in fact, the average sales rep makes 8 dials per hour and prospects for 6.25 hours to set a single appointment, a reality that can quickly demotivate to even the most-qualified and hardest working sales teams. And when one considers the fact that more than half of a sales rep’s time is unknowingly wasted on unproductive prospecting, the problem at hand quickly becomes clear. So how can sales teams work smarter rather than harder with their existing resources to boost the success of their sales campaigns, and increase the odds of a successful close? A few suggestions: