Guillaume Seynhaeve

Guillaume Seynhaeve
Guillaume Seynhaeve is the VP of Marketing and Business Development at 3CLogic with over 10 years of experience in sales and customer service. In his role, he routinely shares best practices regarding how to marry technology and business processes to enhance the overall customer experience.

Recent Posts

Contact Center Flexibility: A Must Have

Posted by Guillaume Seynhaeve on Jul 18, 2014 11:02:00 AM

Consider the following:  If someone had told you ten years ago that 140 characters would change the world and the way we do business, what would you have said? 

Trends come and go, that’s not news. However, assessing the lifespan of each one and its long-term relevance in the business community is definitely a challenge.  Case in point, Google is still the leader in search engines since its birth in 1998, but when was the last time you saw a laser disc?

If we consider Henry Ford’s famous quote,“ You can have any color, as long as its in black”, there certainly was a time when companies set the standard and consumers were the willing recipients of whatever businesses disseminated.  However, today the environment has drastically reversed, with customers clearly dictating what, where, and when without much care or consideration as to the how. As a result, businesses are clamoring to keep up with the changing standards and trends set by the very consumers they wish to please; a tall older unless you have a crystal ball. 

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Topics: cloud based contact center, contact center, contact center solution, cloud based call center, remote agents, best business practices

Remote Agents and Your Contact Center

Posted by Guillaume Seynhaeve on Jul 10, 2014 9:42:00 AM

The concept of using remote agents is not, by any means, new.  However, what once constituted a small fraction of a larger fixed contact center establishment has gradually become the norm rather than the exception.  Quite simply, with the ongoing evolutions in technology, the ability to use remote agents without affecting quality has largely become a reality and even a competitive advantage of some sorts.  In other words, if your contact center doesn’t use remote agents, you may very well be handicapping your company before any customer interactions even take place.  Don’t believe me? Consider the following:

  • An estimated 3 million Americans work primarily from home today, an increase of 61% since 2005. (Forrester)

  • An estimated 60% of contact centers utilize virtual agents in some capacity with an expected increase to 80% by 2013/2014. (Customer Contact Strategies)

  • 53% of contact centers in the US have some percentage of agents already working from a home office with 70% planning to increase the total number of virtual agents. (National Assoc. Of Call Centers) 

  • Ovum expects the number of home-based customer service agents to grow at a compounded annual growth rate of 36.4 %. (Ovum)
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Topics: call center, contact center, cloud based call center, remote agents, best business practices, scalability

Is Your Contact Center Truly Redundant?

Posted by Guillaume Seynhaeve on Mar 24, 2014 1:30:00 AM

Over the weekend, the weather finally changed, with temperatures in the high 60’s on Saturday.  It’s not something I generally get excited about, but after this year’s brutal winter I took advantage of the break from the cold to go on a long run with friends.  It was on this run that someone asked me, “How is it that my home phone never goes down but that a number for one of Ashburn’s biggest data centers can, and recently did, with only a busy tone for those trying to get through?” 

Knowing what I do for a living, he went on to explain that one of the employees at the data center had been fired and chosen to turn off the switches before walking out, which brought the whole center to a standstill.  In fact, not only was he able to bring down all of the managed hosted services, but the VOIP-based PBX system was also shutoff, which prevented the entire support staff from making or receiving calls.   To make matters worse, every client who tried to call customer support heard nothing but a busy tone.  Doesn’t help when one of those clients is the state government.

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Topics: fully redundant software, contact center software, call center, call center scalability, 360 view, call center software features, call center software, cloud based call center, technical support, cloud customer service, redundant systems, customer support, scalability, fault tolerance, service delivery, IVR technology, VOIP

CEO Thoughts: Hate maintenance windows? So do we.

Posted by Guillaume Seynhaeve on Mar 3, 2014 10:45:00 AM

I am working with a mortgage broker to refinance my home. The mortgage broker uses a number of tools to communicate with his clients and seems to be pretty tech savvy. I found out that he uses Salesforce.com because he invited me to communicate with him using Chatter.

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Topics: cloud based contact center, outbound, crm integration, cloud based solution, 360 view, call center software features, blended contact center software, contact center, contact center solution, call center software, cloud customer support, cloud customer service, small business solution, cloud call center, customer support, best business practices, scalability, SaaS, VOIP

Amar's Alley: The Battle Between Contact Centers and Answering Machines

Posted by Guillaume Seynhaeve on Feb 24, 2014 9:40:00 AM

“Hi! you have reached blah blah blah, please leave your name and number and I will get back to you." Familiar? It should be….these words likely echo in your ears at some point everyday! Correction…this probably happens to you on almost every call! 

Allow me to provide you with an outside perspective from a member of the “old guard” (let’s just leave my age at that), who always jumps to answer a call, regardless of what’s going on and even if the number is unknown.  In my younger days, we would run across the office floor, or down the flight of stairs at home to pick-up the phone, because we were taught that if a device rings, it's for a reason.  Today, I am intrigued by how often I come across that same old message, “Hi! You have reached (blah blah blah blah), please leave your name…"

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Topics: cloud based contact center, call center, crm integration, custom crm integration, 360 view, call center software features, contact center solution, call center software, cloud call center, customer support, best business practices, call blast, employee retention, scalability

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