Starting a new business is tough in today’s market. Not only is there vastly more competition, but in order to thrive and survive, you have to be savvy enough to use the multitude of new marketing techniques available and to make the most of the resources you have.
Many businesses make the mistake of expanding too quickly, or are simply not reaching their target market, therefore not reaching their revenue goals. There are numerous articles, books, even purchasable marketing packets labeled “How to Grow your Small Business” or “How to succeed in small business.” While many of them have valid tips, the basic principles throughout many of them can be boiled down into 5 simple bullet points.