According to a recent study, customer satisfaction ratings are 35-45% lower when a second call or interaction is required to address the same issue (Customer Relationship Metrics). And with 82% of clients rating speed-of-service as one of the primary drivers behind their satisfaction ratings, with 45% abandoning transactions when expectations aren’t met (Forrester Research), the challenge facing contact centers seems fairly obvious. Provide quality service fast. So why is that contact centers still fail to address 32% of all incoming customer inquiries and concerns on the first go-around (SQM Group) despite the clear need to do so?
One has only to consider his or her own experience with a sales or support representative to quickly list how the service could perhaps be improved. Granted, not all customers are reasonable, nor can every inquiry be easily addressed in a single call or interaction. However, if someone wants to upgrade their service, follow-up on a support ticket, discuss their bill, or review a possible purchase it shouldn’t be painful or difficult. But for those of you who need a little more to justify the value of first call resolutions (FCR) then consider the following: