5 Ways to Grow your Small Business

Posted by Kristen Braun on Mar 17, 2015 9:53:00 AM

Starting a new business is tough in today’s market. Not only is there vastly more competition, but in order to thrive and survive, you have to be savvy enough to use the multitude of new marketing techniques available and to make the most of the resources you have.

Many businesses make the mistake of expanding too quickly, or are simply not reaching their target market, therefore not reaching their revenue goals. There are numerous articles, books, even purchasable marketing packets labeled “How to Grow your Small Business” or “How to succeed in small business.” While many of them have valid tips, the basic principles throughout many of them can be boiled down into 5 simple bullet points.

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Topics: small business solution

CEO Thoughts: Hate maintenance windows? So do we.

Posted by Guillaume Seynhaeve on Mar 3, 2014 10:45:00 AM

I am working with a mortgage broker to refinance my home. The mortgage broker uses a number of tools to communicate with his clients and seems to be pretty tech savvy. I found out that he uses Salesforce.com because he invited me to communicate with him using Chatter.

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Topics: cloud based contact center, outbound, crm integration, cloud based solution, 360 view, call center software features, blended contact center software, contact center, contact center solution, call center software, cloud customer support, cloud customer service, small business solution, cloud call center, customer support, best business practices, scalability, SaaS, VOIP

12 Rules of Small Business Warfare

Posted by Madeleine Coe on Jul 30, 2013 2:00:00 PM

No matter what your business does, or what industry you are in, you are going to have competitors. To be the best, you have to have the best product. But, when you see your competitors succeeding publicly, competitors who maybe have better (1) funding, (2) marketing campaigns, or (3) a competitive advantage (such as an additional service offering, product feature, etc); it’s hard not to go on the offensive. Just remember to keep in mind these rules of combat so that your business succeeds while playing fair. Your contact center is going to be your main line of defense. 

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Topics: customer service, call center scalability, contact center solution, small business solution

The Secrets of Customer Retention

Posted by Madeleine Coe on Jul 9, 2013 2:00:00 PM

Marketing tends to focus on gaining new customers. You want to grow your business, so you focus on the question of how to draw people in. But when you focus on gaining a valuable and qualified audience, it is easy to neglect the base of customers who are already engaged with your business.

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Topics: customer service, crm integration, B2B marketing, small business solution, best business practices, small contact center software

Ten Telecom Business Rules to Take to Heart, Part I

Posted by Madeleine Coe on Jun 11, 2013 2:00:00 PM

As a blogger who writes about technology for a living, I know firsthand that it’s tough to find inspiration in a cubicle. What helps is having a list or set of guidelines to remind me how to get back into that headspace where I’m producing creative work. Tacked up in my cubicle, along with my rubber tree plant and a colorful set of matryoshka, I have a list of rules I found online that originated in the Immaculate Heart College Art Department. While these are geared more towards visual artists, they have been immensely helpful in reminding me where I can find inspiration.

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Topics: contact center, B2B marketing, small business solution, best business practices, social media

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