3CLogic's Contact Center Blog

I am working with a mortgage broker to refinance my home. The mortgage broker uses a number of tools to communicate with his clients and seems to be pretty tech savvy. I found out that he uses Salesforce.com because he invited me to communicate with him using Chatter.

No matter what your business does, or what industry you are in, you are going to have competitors. To be the best, you have to have the best product. But, when you see your competitors succeeding publicly, competitors who maybe have better (1) funding, (2) marketing campaigns, or (3) a competitive advantage (such as an additional service offering, product feature, etc); it’s hard not to go on the offensive. Just remember to keep in mind these rules of combat so that your business succeeds while playing fair. Your contact center is going to be your main line of defense. 

Marketing tends to focus on gaining new customers. You want to grow your business, so you focus on the question of how to draw people in. But when you focus on gaining a valuable and qualified audience, it is easy to neglect the base of customers who are already engaged with your business.

As a blogger who writes about technology for a living, I know firsthand that it’s tough to find inspiration in a cubicle. What helps is having a list or set of guidelines to remind me how to get back into that headspace where I’m producing creative work. Tacked up in my cubicle, along with my rubber tree plant and a colorful set of matryoshka, I have a list of rules I found online that originated in the Immaculate Heart College Art Department. While these are geared more towards visual artists, they have been immensely helpful in reminding me where I can find inspiration.