Nov 13

Is Cold Calling a Thing of the Past?

Posted by Rachel Brink on Nov 13, 2015 8:38:30 AM

“Cold calling”, or the act of making unsolicited phone calls to consumers in hopes of making a sale, is a widely used marketing tactic that has recently come under immense scrutiny. Cited as “irritating” to those on the receiving end of the call and inefficient for those performing the dialing (only 2% of cold calls lead to a future appointment), many have begun to wonder if outbound calling/telemarketing is a sustainable way to sell and market product and service offerings in today’s consumer-centric society. And with the FCC and FTC cracking down on telemarketing and the use of ATDS devices with increased TCPA regulations, businesses are also fearful of mistakenly crossing legal boundaries, leaving many to wonder whether they should seek out alternative means to connect with their target audience.

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Topics: Inside sales, tcpa, sales, tcpa compliance, cold calling, telemarketing