Latest Contact Center Best Practices

Jun 18

Ten Telecom Business Rules to Take to Heart, Part II

Posted by Madeleine Coe on Jun 18, 2013 2:00:00 PM
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Topics: lead tracking, contact center, customer support, call center, best business practices

Sep 28

B2B Marketing: Science or still an art?

Posted by Raj Sharma on Sep 28, 2012 1:23:00 PM

In the old days, B2B marketing bordered on being an art form. Even when you went to a trade show, it was difficult to track and measure your ROI. There was this constant battle between sales and marketing. Sales always complained about lack of qualified leads and marketing always doubted the sales department ability to close deals. Tracking how different marketing programs were performing and then allocating budgets based on that seemed like a futile exercise. The VP of Marketing and the CEO used their experience and thumb rules to allocate budgets. A lot of times it was really based on the budget in the previous year. Add a few or take away a few based on how the company was doing. 

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Topics: B2B marketing, B2C, Inside sales, lead tracking