Juggling the Benefits and Shortfalls of Call Center Scripts

Posted by Rachel Brink on Oct 29, 2014 8:52:00 AM

The vast majority of today’s contact centers use scripting in some way, shape, or form.  With the ability to guide agents throughout each customer interaction the feature offers businesses a number of benefits, including:

  • Uniformity across all consumer interactions
  • On-the-go training
  • Notification of cross-selling opportunities
  • Compliance with industry standards
  • Reduced average handling time

In fact, call center scripts have shown to improve agent productivity by approximately 36% and increase first call resolution rates by 17%. 

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Topics: customer service, call center, crm integration, contact center, call scripts, dynamic scripting, call center scripts, agent productivity, customer experience, cross-sell, third-party integrations

How to Have a Successful Contact Center: Real Customer Service

Posted by Rachel Brink on Jul 3, 2014 10:52:00 AM

Not a day goes by when a company isn’t trying to pretend it’s more than just a vendor but rather your friend. Whether it’s a credit card firm stating how much they miss you (code for: why aren’t you spending lately?) or your local airline offering you a “friendly” reminder that it’s been a while since your last vacation (code for: you work too hard, how about spending some?), all companies are lately obsessed with appearing human. And yet, despite today’s emphasis on customer service there seems to be quite the disconnect between what companies want to deliver and what inevitably ends up being reality. Where are all the real people?  

Whether you are stuck in an IVR recording or speaking to an actual agent, the distinction is not always obvious.  In today’s ongoing attempt to provide a unified experience, companies have inadvertently turned the very agents designed to instill customer loyalty and foster long-lasting relationships into two-dimensional versions of their IVR counterparts. Whether the exact cause is due to a lack of training, lack of access to the proper technology, or a basic lack in skills, the problem is very real.  So what’s the solution?

A few suggestions to consider:

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Topics: call center, multichannel contact center, multichannel call center, best business practices, employee retention, IVR technology, dynamic scripting

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