December 4, 2018, Rockville, MD -- 3CLogic, a leading provider of cloud contact center software, today announced its platform was selected to modernize and support the sales operations for a rapidly expanding loan financing firm with operations throughout Canada. 

The decision was driven by the organization’s desire to broadly improve the management and distribution of inbound leads to sales representatives, while enhancing marketing outbound efforts to drive increased contact rates and overall revenue.

With its recent acquisition of SugarCRM for lead and data management, the financing organization chose 3CLogic’s cloud platform, hosted on Amazon Web Services (AWS), for its deep integration with Sugar and overall ability to drive greater efficiency and operational insights. The combined offering will include:

  • Automated and local presence dialing, integrated with SugarCRM, to increase total number of outreaches and answer rates per agent.
  • Dynamic inbound and outbound IVR routing, leveraging SugarCRM data, to intelligently assign inbound and outbound leads to the qualified sales agent.
  • Automated SugarCRM lead screen-pop to facilitate lead identification for agents and allow for the personalization of every sales conversation.
  • Automatic synching of agent activities (ie: notes, call recording, call results, etc.) with SugarCRM to remove manual and administrative agent tasks while improving data entry and accuracy within Sugar.

The organization will also benefit from integrated reports and business intelligence with SugarCRM complimented by 3CLogic’s native analytics platform and real-time wallboards and dashboards.

“As organizations become more proficient in fully leveraging their customer data, using leading CRM platforms like SugarCRM becomes pivotal to establishing highly effective customer engagements in real-time, which will be foundational to maintaining a successful and modern enterprise,” says Guillaume Seynhaeve, VP, Business Development and Sales for 3CLogic.

“The 3CLogic and SugarCRM offering is just one example of how impactful merging your CRM with a fully integrated voice platform can be.”

About 3CLogic

3CLogic is a leading cloud contact center platform modernizing enterprise communications with their employees and customers. Built on Amazon Web Services (AWS), the solution provides advanced and scalable speech-enabled offerings for leading CRMs, including ServiceNow, Salesforce, and SugarCRM. With deployments on four continents and a growing base of Global 2000 clients, 3CLogic drives digital transformation by improving CX, organizational efficiency and reporting insights using dynamic IVR, CTI, AI, advanced analytics, and API-driven integrations. For more information, please visit