Customer satisfaction is considered the most important performance metric by more than 60% of customer service managers, yet the global "switching economy"—or the potential revenue up for grabs due to consumer switching patterns—is at an all-time high at $1.6 trillion (up 29% since 2010), indicating that a large portion of today's consumers are not as satisfied with those companies serving them as one would assume. In fact while 80% of companies believe they are delivering a superior customer experience, only 8% of consumers agree. How can one bridge the gap, and deliver on the expectations of today's consumers? Check-out our recent infographic for a few ideas on how to deliver better service in the call center:
Infographic: How to Improve Customer Satisfaction in Your Call Center
About the author
Rachel Brink is the Marketing Manager at 3CLogic with over four years of experience in sales and customer service. In her role, she routinely shares best practices regarding how to streamline business communications and enhance the customer experience through innovative technologies and processes.