- The first step in exceeding your customer’s expectations is to know those expectations” – Roy H. Williams
- “Being on par in terms of price and quality only gets you into the game. Service wins the game.” – R. Tony Alessandra
- “Your most unhappy customers are your greatest source of learning.” – Bill Gates
- “Customer service is the new marketing.” – Derek Sivers
- “The customer experience is the next competitive battleground.” – Jerry Gregoire
- “The customer’s perception is your reality” – Kate Zabriskie
- “One customer well taken care of could be more valuable than $10,000 worth of advertising.” – Jim Rohn
- You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” – Jerry Fritz
- “If you’re not serving the customer, your job is to be serving someone who is.” – Jan Carlzon
- “Customer service shouldn’t just be a department, it should be the entire company.” – Tony Hsieh
- “In the world of Internet customer service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
- “Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards
- “Under promise and over deliver.” – Toby Bloomberg
- “Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz
- “Here is a simple but powerful rule: always give people more than what they expect to get.” – Nelson Boswell
- “He profits most who serves best.” – Arthur F. Sheldon
- “The purpose of a business is to create customers who create customers.” – Shiv Singh
- “Whether you are big or small, you cannot give good customer service if your employees don’t feel good about coming to work.” – Martin Oliver
- “There are no traffic jams along the extra mile.” – Roger Staubach
- “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs
- “Every company’s greatest assets are its customers, because without the customer there is no company.” – Michael Leboeuf
- “Know what your customers want most and your company does best. Focus on where the two meet.” –Kevin Stirtz
- “Courteous treatment will make a customer a walking advertisement.” – J.C. Penny
- “The longer you wait, the harder it is to produce outstanding customer service.” –William H. Davidow
- “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell
- “Be everywhere, do everything, and never fail to astonish the customer.” – Macy’s
- “People expect good service but few are willing to give it.” – Robert Gately
- “If the shopper feels like it was poor service, then it was poor service. We are in the customer perception business.” – Mark Perrault
- “Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.” – Stew Leonard
- “Customer Satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer
