Computer Telephony Integration (CTI) and Customer Relationship Management (CRM) are like childhood sweethearts, strolling through the playground hand in hand. Like peanut butter and jelly sandwiches. Like yin and yang. Like two sides of the same coin. Like Jack and Diane, two American kids growing up the best that they can. Together, they form a syzygy; an archetypal pairing of opposites that complete each other to form a more perfect whole. They stand alone, but separating them would be a waste when they work together to create something so magnificent. You could just eat Oreo cookies, but why eat them alone when you could experience the sweet pleasure of dunking them in a cold glass of milk?
When paired together, a CTI application and CRM software work to create a technologically advanced union of telephony services for your contact center.