No matter what your business does, or what industry you are in, you are going to have competitors. To be the best, you have to have the best product. But, when you see your competitors succeeding publicly, competitors who maybe have better (1) funding, (2) marketing campaigns, or (3) a competitive advantage (such as an additional service offering, product feature, etc); it’s hard not to go on the offensive. Just remember to keep in mind these rules of combat so that your business succeeds while playing fair. Your contact center is going to be your main line of defense.